One of the parts of the job that I really enjoy most and get a kick out of as working closely with clients on a new project. I deal with customers from all walks of life including corporates, weddings, Babies and animals. No two shoots are ever the same because my customers always seem to have such unique needs. This makes my job challenging, and at times stressful, but for the most part fun and dynamic.
In my blog I decided to cover decline of inside go to for a number of reasons. The first of which is to keep a diary of sorts, for something to look back on and reflect over. The second is to give potential customers an insight into the variety of work that we undertake at Alison Miller and to provide people with some insight into the daily workings in our line of business. Finally, we wanted to share these with our clients too so they have something fun to look back on too.
A few weeks ago an Australian company called Afterburner Australia, a group that we worked with in the past, got back in touch with us. They needed us to come out and help them with some shots for their new website. This was a cool because we actually got an insight into a fascinating industry that I personally had zero idea about – corporate training and motivational speaking. (Check them out here AfterBurnerAustralia.com.au/keynote-speakers)
Top Gun Style Training
These guys take a leaf right out of Top Gun (the movie). They come to their events dressed head to toe in their fighter pilots uniforms. That’s because they are (ex) fighter pilots and they’re teaching what they learned in the air force to corporate Australia in the form of training. They invited us along to one of their motivational speaking events in Sydney to take a few action shots. Here’s a sneak peak and a couple:
As a small photography consultancy with four staff, we wouldn’t really consider ourselves as the type of company that would require organisational training. But listening to the way the Afterburner team described how the air force methodology of flawless execution can be applied to any workforce was really inspiring. It seriously inspired me to rock up to work the next day and review how we go about some of our most basic tasks. Small gains. Look out world, AM Photo is inspired!
Personally, my worst nightmare is public speaking, walking into a room full of strangers and entertaining them and holding their attention is something I can never imagine doing. I have to hand it to these guys, they really nailed it though.
The Afterburner team wanted some wide shots that captured the setting but also highlighted the speakers or trainers at work. In some ways we were constrained by the setup of the facility, but in another way this provided a unique opportunity to trial some different effects on the photos to reach the desired outcome.
Focus and Colour
In order to make the subject stand out among a rather bland background, we elected to wash out the background with a black and white finish, leaving the subjects in full colour. This served to really make them pop. The images are being used for their new website so it was important for us to make them focused, clear and distraction free.
Tagging along to another one of their events at Harrison Grierson enabled us to capture the guys in full swing with some wider crowd shots too. Again, we were just looking for images that backed up their key services and would work nicely online in a website header section.
All in all, this was a lot of fun for the AM Photo team, but it was also ultra educational and we’re not just saying that. Some good discussions were had back at AM HQ regarding how we can implement some little one percenters and review and debrief in order to succeed in the future.